Main Consultant & International Market Strategist

Natalia Mena is the visionary founder and CEO of Grupo CASA DR, the first and only agency and international platform exclusively dedicated to elevating Dominican brands, businesses, and creative talents on the global stage. With a bold focus on the Middle East, she has positioned Grupo CASA DR as the strategic bridge between the Dominican Republic and some of the most competitive luxury markets in the world.

As the main consultant and lead strategist at Grupo CASA DR, Natalia has played a pivotal role in preparing Dominican brands for export—guiding them through brand development, market adaptation, and high-level negotiations. Under her leadership, numerous Dominican fashion, beauty, and artisanal brands have successfully made their international debut, landing in top-tier luxury stores and establishing a growing presence in prestigious retail spaces across the Gulf region.

Natalia brings deep cross-sector experience in market entry, brand positioning, and cultural localization, having opened critical doors for Dominican entrepreneurs across fashion, food, beauty, and design. Her work is rooted in purpose—ensuring Dominican talent not only exports products but also stories, identity, and excellence.

Thanks to her efforts, many brands have proudly made their first international crossover through Grupo CASA DR, with lasting results and powerful success stories to tell.